They’ll be the group most likely to respond to a special marketing offer you advertise on your direct mail piece because they’ve ALREADY reached out to you with some level of interest. This group has expressed some interest in your business, but hasn't made the decision to "go for it" yet. Most likely you have a list of prospects who have inquired about your products and/or services.
Mailings b2b download#
So download your list of customers - with names and addresses - from your contact database (or save an Excel spreadsheet if that’s your contact organizer), and there you have it! Your first mailing list. It also enables you to create sales from a list that you already have on hand. This type of marketing makes your customers feel valued. You can mail postcards to your customer mailing list offering them special discounts ONLY they’re eligible for because they’re valued customers. Marketing to your existing customers should be happening regularly. If they bought once, they are likely to buy again. Your customers! The exact people who have already purchased from you, which is why they are SO important. In order to create a steady inflow of leads - so you actually grow your business with enough new customers - the 3 groups your mailing lists need to target are these: Group # 1: Your House Customer List Therefore, your first step to a successful direct mail campaign is defining WHO exactly your mailing needs to reach in order generate LEADS and sales. You want your marketing recipient to read your message and say, There are 3 main groups of people that you should target with your marketing, and each one needs a marketing message specific to them.
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